801 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Imperfect Action Steph Taylor

    • Business
    • 4.9 • 346 Ratings

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    5 tips to make offer creation less overwhelming (and more fun!)

    5 tips to make offer creation less overwhelming (and more fun!)

    The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.

    - Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.
    - Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.
    - The importance of taking imperfect action to move beyond the planning stage.
    - How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.
    - How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 16 min
    Here’s what to focus on when you’re overwhelmed by your to-do list

    Here’s what to focus on when you’re overwhelmed by your to-do list

    When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.

    - How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.
    - Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.
    - The benefits of using task management software to capture everything you need to do to keep your business running.
    - Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.
    - How being realistic with your to-do list will help you to prioritise your tasks and be more productive.


    SHOW LINKS:
    - DM me "EMM" on Instagram (@stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 10 min
    Strategies for identifying your niche (+ 5 red flags if you’re off course)

    Strategies for identifying your niche (+ 5 red flags if you’re off course)

    Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.

    - Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.
    - How clarifying your message can help you to stand out in an over-saturated market.
    - The importance of *enjoying* what you do.
    - Why specificity in niching means niching by name but not by nature.
    - The relationship between your niche and affordability for your services.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 13 min
    7 sneaky signs that imposter syndrome may be holding you back

    7 sneaky signs that imposter syndrome may be holding you back

    Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.

    - 3 different definitions of imposter syndrome (cos it's sneaky like that!).
    - How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.
    - Why valuing your own expertise in your industry is much easier said than believed.
    - How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.
    - How over-reaching and over-delivering can be a disservice to your audience.
    - How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 16 min
    7 key questions to master your messaging and attract your ideal client

    7 key questions to master your messaging and attract your ideal client

    Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client.

    - Why knowing who your ideal client *is* just as important as knowing who they're *not*.
    - How understanding what's really going on in your ideal client's life will help you tailor your message directly to them and hit them where they're at.
    - Why getting super clear on your ideal client's problems means you can use their words, rather than trying to use your own words (as the expert).
    - The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 8 min
    How to design your offers to attract your ideal clients

    How to design your offers to attract your ideal clients

    I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.

    - How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".
    - How thinking about what your business sells (and to who) will help you to clarify your own niche.
    - The 3 different ways to niche your business and the people this will attract.
    - How niching can help you stand out in an otherwise crowded, oversaturated online world.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 12 min

Customer Reviews

4.9 out of 5
346 Ratings

346 Ratings

Bbenge ,

She’s a clever girl

One of my favourite things to do every week is to listen to Steph Taylor’s Imperfect action. Just about every episode, I have to pause and write notes. Never disappoints.

Tim ozpagan ,

The ’perfect’ show for digital marketers

Wow, the episode with Ronsley Vaz was mind blowing. Thank you for this introduction Steph Taylor.

So many helpful ideas and guidance from an experienced entrepreneur and digital marketer. (Thank you for all the insights Steph.) Steph Taylor’s no nonsense show is something I eagerly devour, with each episode she offers uncommon sense to actionable steps. I’d offer 6 Stars if I could, but in 5 star universe “Imperfect Action” is a standout program.

DanieleDay ,

My favourite business poddy

I discovered this podcast a couple of months ago and been going through the back catalog. Make sure you listen with a notebook and pen nearby so you can jot down all the gems in each episode.

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